Archive for November, 2008
Clever Search Engine Marketing Effort by Woot
A few days ago I was looking up the share price of Google and noticed a great ad that Woot had placed, which I captured in a screenshot above. With all of the market turmoil, recession talk, and financial collapse they capitalized with a clever ad reminding people that Woot is available to spend your last remaining dollars. Now I’m not sure what the CPL/CPA is from this strategy, but in my opinion it is one of those intangible brand awareness campaigns that cannot always be accurately measured. Anyone know who handles SEM for Woot or if they are in house?
