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	<title>Sonicko Consulting &#187; Display Advertising</title>
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		<title>Whats With The Intense Apple Fascination?</title>
		<link>http://sonicko.com/online-marketing/whats-with-the-intense-apple-fascination/</link>
		<comments>http://sonicko.com/online-marketing/whats-with-the-intense-apple-fascination/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 21:55:40 +0000</pubDate>
		<dc:creator>Jeff Lawrence</dc:creator>
				<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[techmeme]]></category>

		<guid isPermaLink="false">http://sonicko.com/?p=163</guid>
		<description><![CDATA[Today at Apple&#8217;s &#8220;Let&#8217;s Rock&#8221; event Steve Jobs made a couple announcements: He isn&#8217;t dead Apple iTunes 8 is coming out with minimal new features iPhone/iPod Touch 2.1 software update will be available Friday New iPod Nanos are soon available with three new colors As a 3G iPhone user I&#8217;m looking forward to 2.1 just [...]]]></description>
			<content:encoded><![CDATA[<p>Today at Apple&#8217;s &#8220;Let&#8217;s Rock&#8221; event Steve Jobs made a couple announcements:</p>
<ul>
<li>He isn&#8217;t dead</li>
<li>Apple iTunes 8 is coming out with minimal new features</li>
<li>iPhone/iPod Touch 2.1 software update will be available Friday</li>
<li>New iPod Nanos are soon available with three new colors</li>
</ul>
<p>As a 3G iPhone user I&#8217;m looking forward to 2.1 just with the hope that it will fix my iPhone so that I can finally use apps that I&#8217;ve downloaded and paid for. Beyond that, and for my own selfish need of wanting my iPhone to work the announcements made today were minimal at best. You wouldn&#8217;t get that impression though if you looked at Techmeme, Digg, and other sites. I took a few screenshots of sites to see the press that Apple is getting. Here is techmeme.com:</p>
<p><a href="http://sonicko.com/blog/wp-content/uploads/2008/09/techmeme_1220995941941.png" rel="lightbox[163]"><img class="alignnone size-medium wp-image-164" title="techmeme_1220995941941" src="http://sonicko.com/blog/wp-content/uploads/2008/09/techmeme_1220995941941-300x146.png" alt="" width="300" height="146" /></a></p>
<p>Sorry, it wouldn&#8217;t fit on one page. Even on my 1650&#215;1080 20&#8243; Mac monitor Apple dominated all stories above the fold, and even stretched below it. In the end Apple stories related to todays &#8216;announcement&#8217; accounted for approximately 60% or more of techmeme&#8217;s entire homepage. The second image shows everything below the fold:</p>
<p><a href="http://sonicko.com/blog/wp-content/uploads/2008/09/techmeme_1220995694190.png" rel="lightbox[163]"><img class="alignnone size-medium wp-image-165" title="techmeme_1220995694190" src="http://sonicko.com/blog/wp-content/uploads/2008/09/techmeme_1220995694190-300x146.png" alt="" width="300" height="146" /></a></p>
<p>When I went over to Digg the homepage had at least three Apple stories. While Kevin Rose had <a href="http://kevinrose.com/blogg/2008/8/23/new-ipods-coming-very-soon.html" target="_blank">accurately predicted</a> most of today&#8217;s proceedings, and while not all of the stories were positive towards Apple they once again dominated the homepage of Digg.</p>
<p><a href="http://sonicko.com/blog/wp-content/uploads/2008/09/digg-all-news-videos-images_1220995961578.png" rel="lightbox[163]"><img class="alignnone size-medium wp-image-166" title="digg-all-news-videos-images_1220995961578" src="http://sonicko.com/blog/wp-content/uploads/2008/09/digg-all-news-videos-images_1220995961578-300x146.png" alt="" width="300" height="146" /></a></p>
<p>Now I&#8217;m not anti-Apple, but has anyone seen a company dominate the news as much as Apple does? Whatever they announce is immediately picked up by CNN, MSNBC, etc. I get it, they dominate the MP3 market, and have cool ads, along with a phone that everyone wants. Does that mean Apple deserves all of this essentially free press? Ohh well, I guess it lets them concentrate on paying for those nifty takeover ads on cnn.com and others:</p>
<p><a href="http://sonicko.com/blog/wp-content/uploads/2008/09/cnncom-breaking-news-us-world-weather-entertainment-video-news_1220997135744.png" rel="lightbox[163]"><img class="alignnone size-medium wp-image-167" title="cnncom-breaking-news-us-world-weather-entertainment-video-news_1220997135744" src="http://sonicko.com/blog/wp-content/uploads/2008/09/cnncom-breaking-news-us-world-weather-entertainment-video-news_1220997135744-300x146.png" alt="" width="300" height="146" /></a></p>
<p>What does everyone else think? Please feel free to share your comments.</p>
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