The Beginning
Everyone has a start somewhere, a beginning of a journey. My beginning came about six years ago when a company I was working for transitioned from just being a traditional brick and mortar channel manufacturer to developing an e-commerce site.
From there my role of being a Marketing Specialist transitioned into at the time looking at web server logs for meaningful data that would play a role in future e-commerce variations. As we become more sophisticated we developed partnerships with shopping comparison engines such as shopping, pricegrabber, froogle, and others.
Then came the ‘new and exciting’ world of SEO and SEM. Beyond that we deployed more sophisticated web analytics tools that were capable of showing the most important metric of all, conversion rate, followed of course by shopping cart abandonment. ‘C’ level executives then wanted dashboards that showed ‘hits’ and of course ‘ROI.’
Once we thought we were done the idea of A/B testing started to come online, which soon became obsolete with MVT testing solutions. Now we look towards using experience testing as the pinnacle of testing standards.
As I look back the world of Online Marketing has continued to evolve and shift which has made the field incredibly exciting. As I look to the future who knows what will occur six years from now. To make sense of all of this I’m starting this blog to serve as a beacon for other Online Marketing Professionals in a similar situation. The days of being able to read, sort, and filter through 25+ blogs on a daily basis were never manageable, but through this blog I hope to be able to help. As always I highly encourage feedback through contact or through comments. It is through these that collaboration occurs; that knowledge is exchanged, and wisdom is gained.
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