Comments on: How To Pick A SEM Agency: Part 1 Search Engine Marketing http://sonicko.com/search-engine-marketing/how-to-pick-a-sem-agency-part-1-search-engine-marketing/ Making Sense of the Ever Changing World of Online Marketing Sat, 16 Jan 2010 18:36:56 -0800 http://wordpress.org/?v=2.9.1 hourly 1 By: How To Pick A SEM Agency: Part 3 A/B and MVT Experimentation - Sonicko Consulting http://sonicko.com/search-engine-marketing/how-to-pick-a-sem-agency-part-1-search-engine-marketing/comment-page-1/#comment-276 How To Pick A SEM Agency: Part 3 A/B and MVT Experimentation - Sonicko Consulting Thu, 12 Mar 2009 04:29:18 +0000 http://sonicko.com/?p=227#comment-276 [...] Search Engine Marketing [...] [...] Search Engine Marketing [...]

]]> By: How To Pick A SEM Agency: Part 2 Web Analytics - Sonicko Consulting http://sonicko.com/search-engine-marketing/how-to-pick-a-sem-agency-part-1-search-engine-marketing/comment-page-1/#comment-254 How To Pick A SEM Agency: Part 2 Web Analytics - Sonicko Consulting Wed, 04 Feb 2009 00:47:45 +0000 http://sonicko.com/?p=227#comment-254 [...] been able to clear quite a bit off my plate lately. In the first part of this series we examined Search Engine Marketing and the components that go into picking a successful agency or consultant. The second of five part [...] [...] been able to clear quite a bit off my plate lately. In the first part of this series we examined Search Engine Marketing and the components that go into picking a successful agency or consultant. The second of five part [...]

]]> By: John Deck http://sonicko.com/search-engine-marketing/how-to-pick-a-sem-agency-part-1-search-engine-marketing/comment-page-1/#comment-238 John Deck Thu, 04 Dec 2008 17:23:39 +0000 http://sonicko.com/?p=227#comment-238 Jeff, Nice summary on picking SEM Agency. I have a limited number of private clients with most of my time spent on other projects. I do the occasional review, and have been amazed how poorly most SEM work has been done, even by large agencies. I see two causes for the poor work. One, the initial work was poor, or too limited in focus which is often the case. The other reason is that SEO for most niches is an ongoing process. The search engines and results do not stand still. There needs to be some kind of ongoing monthly maintenance. And companies need to be prepared to pay for that. Too often companies get sold a plan with little or no ongoing work. Somebody commented to me that their SERP for a couple of keywords had dropped. I took a look and pointed out that there was a "new" player in their niche with a blog getting frequent posts. I then outlined a couple of actions they could take to raise their positions. It depended on how much work they wanted to do or hire out. It came as a little surprised that this is an ongoing process. I think there is this yellow pages mentality that they do something and then don't do any more for another year. John Deck www.DirectMarketResutls.com Jeff,

Nice summary on picking SEM Agency. I have a limited number of private clients with most of my time spent on other projects.

I do the occasional review, and have been amazed how poorly most SEM work has been done, even by large agencies. I see two causes for the poor work. One, the initial work was poor, or too limited in focus which is often the case. The other reason is that SEO for most niches is an ongoing process. The search engines and results do not stand still. There needs to be some kind of ongoing monthly maintenance. And companies need to be prepared to pay for that. Too often companies get sold a plan with little or no ongoing work.

Somebody commented to me that their SERP for a couple of keywords had dropped. I took a look and pointed out that there was a “new” player in their niche with a blog getting frequent posts. I then outlined a couple of actions they could take to raise their positions. It depended on how much work they wanted to do or hire out. It came as a little surprised that this is an ongoing process. I think there is this yellow pages mentality that they do something and then don’t do any more for another year.

John Deck
http://www.DirectMarketResutls.com

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