alt tags
Target Pays $6 Million To Settle For No Alt Tags
Yesterday Target settled a lawsuit brought on by the NFB (National Federation of the Blind) for $6 million. At the heart of the case was that Target.com did not employ the use of alt tags on their images for blind users screen readers to render them. Alt tags are simple additions of a description to a photo that is displayed on your website. They are used in conjunction with a successful SEO strategy, but they are also helpful for those visitors who utilize screen readers or other accessibility based software.
Even if there were other factors at play $6 million for not doing something as simple as adding alt tags to your images is pretty hefty. Why Target didn’t have their webmaster or someone in marketing develop a script that automatically tags the images with ‘Picture’ or ‘Photo’ just to be simple is beyond my comprehension. It would have taken five minutes at most. Anyone have any additional insight into this case?
