cnn
Whats With The Intense Apple Fascination?
Today at Apple’s “Let’s Rock” event Steve Jobs made a couple announcements:
- He isn’t dead
- Apple iTunes 8 is coming out with minimal new features
- iPhone/iPod Touch 2.1 software update will be available Friday
- New iPod Nanos are soon available with three new colors
As a 3G iPhone user I’m looking forward to 2.1 just with the hope that it will fix my iPhone so that I can finally use apps that I’ve downloaded and paid for. Beyond that, and for my own selfish need of wanting my iPhone to work the announcements made today were minimal at best. You wouldn’t get that impression though if you looked at Techmeme, Digg, and other sites. I took a few screenshots of sites to see the press that Apple is getting. Here is techmeme.com:
Sorry, it wouldn’t fit on one page. Even on my 1650×1080 20″ Mac monitor Apple dominated all stories above the fold, and even stretched below it. In the end Apple stories related to todays ‘announcement’ accounted for approximately 60% or more of techmeme’s entire homepage. The second image shows everything below the fold:
When I went over to Digg the homepage had at least three Apple stories. While Kevin Rose had accurately predicted most of today’s proceedings, and while not all of the stories were positive towards Apple they once again dominated the homepage of Digg.
Now I’m not anti-Apple, but has anyone seen a company dominate the news as much as Apple does? Whatever they announce is immediately picked up by CNN, MSNBC, etc. I get it, they dominate the MP3 market, and have cool ads, along with a phone that everyone wants. Does that mean Apple deserves all of this essentially free press? Ohh well, I guess it lets them concentrate on paying for those nifty takeover ads on cnn.com and others:
What does everyone else think? Please feel free to share your comments.



