Sonicko Consulting

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I often times get asked from friends and clients how they can run Search Engine Marketing (SEM) campaigns without having large enough marketing budgets to hire a consultant or agency. Although it is not publicly advertised both Google and Yahoo do offer account managers that can set up and manage basic campaigns for you. Google continues to control at least 70% of all market share and I highly recommend utilizing Adwords for online advertising via SEM. Google has a program called Jumpstart in which they will setup an account, do some basic keyword research, write some ad copy, launch and monitor your campaign for approximately 90 days. I asked one of my Google account managers why they don’t have anything publicly available on the web describing the program and was told:

Sorry, but there isn’t a site or information about Jumpstart on the web since it’s a special service we offer to high-value agencies. Thanks for asking!

So not terribly helpful, but I would recommend Jumpstart as a better than nothing approach when it comes to handling SEM. Keep in mind that Google’s objective is for you to spend money through Adword and to ensure that your goal is achieved so that you can spend more money with them. They are helpful though in setting up text ads, local business ads, etc. I’ve also found them to be very knowledgeable on their product which you would expect, but never the less it was reassuring that they were well informed. If you are interested in seeing if Jumpstart may be a viable option to start advertising with Google give them a call or contact me and I’ll try to put you in touch with some contacts.