Sonicko Consulting

Email Marketing is still a widely used online marketing tactic, and can successfully be blasted out to your mailing lists to promote services, announce coupons, communicate your brand, launch new products and services, etc. As email open rates continue to decline here are some tips to increase your open rate. In the near future we’ll look at increasing CTR once you’ve had them actually open the email.

Headline

• Create a sense of urgency
• Play on curiosity
• Add in controversial headline
• Should be 35 characters or less
• Personalize the subject line

From Address

• Try changing the from name
• Try changing the from email address

Testing

• Create email accounts at all major email providers (Gmail, Hotmail, Yahoo, etc.)
• Test to see if any of our email is going into spam
• If so we’ll need to get on a clean domain to send them out
• Test with and without images as some email software is blocking based upon images

Day of the Week Average Open Rate

• Sunday 41.1%
• Saturday 36.7%
• Wednesday 34.0%
• Friday 32.8%
• Tuesday 29.6%
• Thursday 24.6%
• Monday 23.2%

Time of Day and Format

• 8:00AM EST had the highest open rate
• 66% send as plain text (0.46% undeliverable rate)
• 24% send mime format/HTML (0.56% undeliverable rate)
• 10% send HTML only (1.09% undeliverable rate)

Jeff Lawrence Email Marketing, Online Marketing Email Marketing, email open rate, open rate on emails