web analytics plugin
Great Web Analytics Plugin For Firefox
Recently I made the full time switch over from Internet Explorer 7.0 to Firefox 3.0 as I transitioned from Windows Vista to Mac OS X and an Apple Macbook Pro. Along with that transition came the addition of plug ins for Firefox. One great plug in that everyone interested in web analytics should be using is WASP (Web Analytics Solution Profiler). This tool is available for anyone using Firefox 2 or Firefox 3, and is extremely valuable for both practitioners and marketers in the field of web analytics. To see some of the immediate uses of this plug in I took a screen shot of NBCOlympics.com, which is shown below:
What you can immediately see is the addition to the browser on the left. This is triggered by double clicking on the WASP logo in the bottom right corner of the browser. The bottom right corner displays both the WASP logo as well as information on what is currently tagged on the site that you are visiting. This works for most major web analytics vendors, as well as advertisers, leads, testing solutions and VOC vendors.
For NBCOlympics.com we can instantly see that NBC is utilizing Omniture Site Catalyst and Quantcast for web analytics and Doubleclick for advertising. Instead of manually looking at page code to see what competitors or others are using this information is readily available as soon as the page executes.
Additional features of this plug in include checking for correct tagging of web analytics implementations. Simply navigate to the page that you would like to check and right click on the WASP icon in the bottom right corner of the browser. The current version of the plug in checks up to 100 pages, and allows you to export a report after it is done scanning.
For a full list of feature sets you can visit WASP’s features which details out the current free version, and the upcoming paid version. If anyone has any similar web analytics plug ins that are helpful please feel free to post them in comments below.
