Testing

Countless people invest heavily in all forms of Online Marketing from SEO to SEM to Display Advertising to Affiliate Marketing to Email Marketing to analyzing Web Analytics, but how many actually have implemented some form of A/B or MVT testing solution? Very few. The idea of testing isn’t new, and the vast majority of the concepts are not hard, so why don’t more companies and agencies engage in it? Through this blog I hope to break down any misconceptions about testing, and demonstrate the ease of use in which testing can be implemented. As always if there is anything that is unclear please use the Contact form to get in touch with me.