Microsoft To Shut Down Analytics
Today Microsoft announced that they are shutting down Microsoft Analytics, which in its pre-beta days was better known as Gatineau. We have received quite a bit of traffic over the years regarding Gatineau and Ian Thomas but unfortunately it looks like it is all coming to an end effective December 31, 2009. At that point you’ll have to export your data and go with another provider. This is one of the main reasons why I recommend tagging your site with multiple clients. There are several web analytics vendors out there and for your average small to medium sized business owner pulling out data from one vendor and importing it into another is rather ugly.
Microsoft Analytics offered one key implementation feature which was to automatically go through your sites HTML and append the correct tracking code above the </BODY> tag. This was supposed to improve adoption of the tool, but unfortunately it came years after Google Analytics, and except for web analytics professionals who wanted to see what Microsoft offered it never gained momentum. It’s integration with Microsoft adCenter was also great, but when you only have around 5% market share it isn’t a lot of statistically significant data.
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